World champion kayaker Adam van Koeverden has signed on as a guest analyst for the CBC’s coverage of the 2014 Winter Games
Oakville native and four-time Olympic medallist Adam van Koeverden will join CBC’s broadcast team for the 2014 Olympic Games.
CBC announced van Koeverden’s guest analyst role Wednesday, at an event marking 100 days until the Winter Games kick off in Sochi, Russia.
CBC, which holds the official rights for the Games, introduced their entire broadcast team at the event, which featured fake snow floating down on guests at the company’s Toronto headquarters.
Personalities covering Sochi include Ron MacLean, Peter Mansbridge and Scott Russell. Also serving as analysts are freestyle moguls skier and two-time Olympic medallist Jennifer Heil, and figure skating icon Kurt Browning.
The Canadian broadcaster also pledged all sports, all the time, announcing cross-platform coverage from traditional TV viewing to live streams for smartphones and tablets.
“There are many exciting CBC Olympic digital activations on the way and we are thrilled to provide fans with the content where and when they want it,” said Dan Tavares, CBC Sports’ digital executive producer.
Sochi will be the largest Winter Games ever staged, as 12 new events in eight disciplines have been added since 2010. This amounts to a total of 98 medal events and 17 days of coverage (previous Winter Games only ran for 16).