WECAN Campaign To Support Our Athletes And Coaches In Sochi

Friday, January 10, 2014
The Canadian Sport Institute Network is launching a national awareness campaign called WECAN, aimed at highlighting our role in athlete and coach preparation and performance.The goals of the campaign are:
  • To support our partner’s mission for 2014; to contend for number one (total medals) during the 2014 Olympic Games and place in the top three in the gold medal count at the 2014 Paralympic Winter Games
  • To build interest and shed light on the work of our team and to ultimately increase public support for Team Canada leading into Sochi
  • To raise money to support Canada’s preparation to Olympic and Paralympic Games - we all want Canada to win!

Be sure to visit our website and follow us on Twitter and Facebook for frequent updates on the campaign and to learn more about our team! Tweet about the Olympics, our athletes and coaches using hashtag #WECAN to join in on the conversation!

Starting January 14th until the end of the Paralympic Winter Games, the Canadian Sport Institute Ontario will be selling t-shirts in support of our team. The money raised will go toward financing the preparation of Olympic and Paralympic athletes to provide services such as: exercise physiology, medicine, nutrition, biomechanics, mental performance and strength and conditioning - because our team’s contribution is crucial to Canada’s success at the Olympic and Paralympic Games.

WECAN t-shirts are still available for purchase at the Canadian Sport Institute Ontario office for only $20 (cash or cheque)! Contact Laura Mauer at lmauer@csiontario.ca for details!

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