Suncor Energy's Petro-Canada brand renews its partnership with the Coaching Association of Canada through 2024

Friday, November 4, 2016

Renewal continues support of the Petro-Canada Sport Leadership sportif conference and introduces new Petro-Points™ Family & Friends Program.

In front of 575 delegates at the 2016 Petro-Canada Sport Leadership sportif conference this afternoon, Petro-Canada, a Suncor business, announced its continued support for an additional eight years as a corporate partner of the Coaching Association of Canada (CAC).
The renewed sponsorship agreement, which extends Petro-Canada and the CAC’s partnership through to 2024, will support the Petro-Canada Sport Leadership sportif conference, which includes the Petro-Canada Coaching Excellence Awards, the Fuelling Athlete and Coaching Excellence (FACE™) program, and the new Petro-Points Family & Friends Program.
This partnership renewal introduces a new program for the families and friends of Canadian Paralympic and Olympic athletes, the Petro-Points Family & Friends Program. With every eligible Petro-Points purchase made by registered families and friends of Canadian athletes and coaches, Petro-Canada will match the base point amount and direct the funds to the Coaching Association of Canada, the Canadian Paralympic Committee (CPC) or the Canadian Olympic Committee (COC), to support Canadian athletes and coaches. The program will be launched in 2017 in collaboration with the three organizations.

“Since 1988, Petro-Canada has supported more than 2,700 athletes and coaches on their quest to the Olympic and Paralympic Games,” said Deborah Gullaher, vice president, Sales and Marketing, Suncor. “It is a privilege to play a part in the lives of Canadian coaches as they are an integral part of the success of our athletes.”

“Petro-Canada’s leadership in the Canadian sport community remains exceptional and the 2016 Petro-Canada Sport Leadership sportif conference will highlight the ever-growing commitment of inclusion in sport leadership with diverse angles and creative innovation,” stated Lorraine Lafrenière, Chief Executive Officer of the CAC. “We are thrilled to announce the continued partnership at this sold out conference and look forward to the renewed impact this partnership has on successful coach education in Canada.”

Beginning today, the 2016 Petro-Canada Sport Leadership sportif conference (#SLS16) welcomes coaches, researchers, sport executives, and administrators to Canada’s annual conference for sport leaders. Over the next three days, #SLS16 conference speakers and delegates will focus their attention on diversity and inclusion as an opportunity to create a more powerful sport system in Canada. Keynote presenters include Wab Kinew, Stacey Allaster, iS4, Dr. Wade Gilbert, and Vikram Vij.

For more information about the conference, including a detailed schedule and full list of speakers, please visit, follow @CAC_ACE, or Like us onFacebook.

About the Coaching Association of Canada
The Coaching Association of Canada unites stakeholders and partners in its commitment to raising the skills and stature of coaches, and ultimately expanding their reach and influence. Through its programs, the CAC empowers coaches with knowledge and skills, promotes ethics, fosters positive attitudes, builds competence, and increases the credibility and recognition of coaches. For more information, please visit

About Suncor
Suncor Energy is Canada’s leading integrated energy company. Suncor’s operations include oil sands development and upgrading, onshore and offshore oil and gas production, petroleum refining, and product marketing under the Petro-Canada brand. A member of Dow Jones Sustainability indexes, FTSE4Good and CDP, Suncor is working to responsibly develop petroleum resources while also growing a renewable energy portfolio. Suncor is listed on the UN Global Compact 100 stock index and the Corporate Knights’ Global 100. Suncor’s common shares (symbol: SU) are listed on the Toronto and New York stock exchanges.

Petro-Canada, a Suncor business, operates almost 1,500 retail stations and 280 Petro-Pass wholesale locations nationwide. Petro-Canada’s retail loyalty program, Petro-Points™, provides Canadians with the opportunity to earn and redeem rewards. Petro-Canada is proud to be a National Partner of the Canadian Olympic and Paralympic committees, supporting Canadian athletes, coaches and their families for more than 25 years. For more information, visit

For more information, contact:

Michel Hachey
Manager, Communications
Coaching Association of Canada
613-235-5000, ext. 2382
613-858-0242 (Nov. 3-6, 2016)

Nicole Fisher, Media Relations

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