CSIO has partnered with Anita Canada

Thursday, August 4, 2016

FOR IMMEDIATE RELEASE

CANADIAN FEMALE ATHLETES GET BOOST FROM SPORTS BRA

Canadian Sport Institute Ontario (CSIO) has partnered with Anita Canada to provide Performance Sport Bras to its athletes, coaches and performance staff.  Anita Canada is a global brand with a proven expertise in sport bras ranging from A to H cup.  Anita has been recognized for its innovation and performance design in sport bra engineering winning two Red Dot Awards and an ISPO Award.

In addition, Anita Canada will support a variety of women’s programs and initiatives led by the CSIO through a generous financial contribution. The goal of these programs is to inspire and educate female athletes, coaches, practitioners and sport administrators in their skill development as leaders in the sport community and career pathway.

“We are excited about our partnership with Anita Canada, and for our female athletes and staff to be able to experience Anita performance sport bras.  It is a superior product that we believe will benefit the athletes in their training and performance,” said Debbie Low, CEO, Canadian Sport Institute Ontario.

Research in Breast Health from the University of Portsmouth Research Group has found substantial evidence supporting the importance of breast support while training and during competition. It has been found that inadequate breast support may affect the forces produced by a female runner which could negatively impact her sports performance.

“We are thrilled to partner with CSIO in support of our female athletes and their goals. This topic has never been considered before by sport organizations and we applaud the CSIO for taking the lead in Canada.  We know a performance sport bra in an athlete’s kit will make a difference and look forward to seeing the results,” said Mark Caskenette, Managing Director, Anita Canada.

The goal is to ensure all Canadian female athletes at the provincial, national and international level have the best support to ultimately improve their sport performance.

ABOUT CANADIAN SPORT INSTITUTE ONTARIO

Canadian Sport Institute Ontario (CSIO) is a non-profit organization committed to the pursuit of excellence by providing world-class programs, services, and leadership to high performance athletes and coaches to enhance their ability to achieve international podium performances. CSIO offers athletes a range of sport science and sport medicine services including nutrition, physiology, biomechanics, strength & conditioning, mental performance, sport therapy and life services. CSIO also delivers programming and services to National and Provincial Sport Organizations and coaches to work towards building a stronger sport system in Ontario and Canada.

CSIO services approximately 700 high performance athletes and 250 coaches, at its main facility at the Toronto Pan Am Sports Centre, its satellite location at the Mattamy National Cycling Centre in Milton, and in daily training environments across Ontario. CSIO is part of a larger network of 4 institutes and 3 multi-sport centres across the country known as the Canadian Olympic and Paralympic Sport Institute Network, working in partnership with the Canadian Olympic Committee and Canadian Paralympic Committee. CSIO is further supported by the Ministry of Tourism, Culture and Sport, Sport Canada, Own the Podium, and the Coaching Association of Canada, along with the National and Provincial Sport Organizations within the sector.  www.csiontario.ca  

ABOUT ANITA CANADA

For 130 years Anita has been producing lingerie and swimwear famous for its outstanding fit, technical design and comfort.  Ever since the beginning it has been Anita’s commitment to make a woman feel completely comfortable in every aspect of her life.

Anita Canada is the Canadian subsidiary of European parent, Anita Dr. Helbig GmbH,  Anita is a global leader in sport bras, post-mastectomy, medical, maternity, and women’s lingerie.  Anita and sister brand, Rosa Faia are available in over 400 better specialty lingerie & swimwear boutiques in Canada and thousands of locations globally.

Anita’s performance sport bras are designed and produced in Europe in its own company facilities, using the highest standards, including OEKO-TEX® certification.  www.anita.com

Anita Sport videos are available: http://bit.ly/AnitaActiveVideo
Anita performance sport bra images available: http://bit.ly/AnitaActiveImages

- 30 -

For further information, please contact:

Olivia Leroux
Sales & Marketing Director, Anita Canada
416.665.5370
Olivia.Leroux@anita.net

Laura Albright
Senior Communications Coordinator, Canadian Sport Institute Ontario
416.596.1240 ext. 238
lalbright@csiontario.ca

News Category: 

Latest News

  • VISTA Logo
    April 25, 2017
    The Seoul 1988 bronze medallist will pass on his knowledge at the scientific conference in September. US Army veteran and Paralympic medallist Dr. Rory Cooper has been confirmed as a keynote speaker at September’s VISTA 2017 Conference in Toronto,...
  • 4x200m Gold
    April 25, 2017
    The 4x200-metre relay quartet of Gavin Smellie (Brampton, Ont.), Brendon Rodney (Brampton, Ont.), Andre De Grasse (Markham, Ont.) and Aaron Brown (Toronto) crossed the line first in a time of 1:19.42. The 4x200-metres gold is the first medal won by...
  • Tricia Smith
    April 24, 2017
    Canada’s sport community has renewed its confidence in Tricia Smith as President of the C anadian Olympic Committee ( COC ). Members of the COC Session, comprised of sport leaders, athletes and coaches, voted unanimously to give Ms. Smith a second...
  • April 20, 2017
    Canada’s Sports Hall of Fame revealed the six Athletes, one Team, and two sport “Builders” who will make up the Class of 2017. Induction into Canada’s Sports Hall of Fame is considered the country’s highest sporting honour and reinforces the...
  • April 18, 2017
    Canada finished sixth in the Women’s Team Pursuit on Thursday at the UCI Track Cycling World Championships in Hong Kong. It was a disappointing result for the squad that has finished in the medals at the world championships every year since 2012,...