CBC/RADIO‐CANADA AND VISA CANADA ANNOUNCE THEIR PARTNERSHIP FOR SOCHI 2014

Monday, May 6, 2013

With the countdown to the 2014 Olympic Winter Games in Sochi, Russia underway,CBC/Radio-Canada and Visa Canada, a TOP partner of the Olympic Games for more than 25 years and committed supporter of amateur athletes through Team Visa, announce their Olympic collaboration for the highly anticipated Sochi 2014 Olympic Winter Games. This is the first major partnership CBC/Radio-Canada has signed for Sochi 2014.

The noteworthy sponsorship agreement is designed to highlight Canada’s achievements at the Olympic Games through Visa’s “Go World” campaign, which celebrates the emotions and excitement of unforgettable Olympic moments. Visa’s exclusive payment systems sponsorship agreement is multiplatform and designed to inspire and excite Canadians as we cheer Team Canada on throughout the Olympic Winter Games.

“We’re thrilled to have a significant sponsor like Visa Canada on board, to bring the Olympic Winter Games home to Canadians,” said Alan Dark, General Manager, CBC Revenue Group. “Sochi 2014 will be an exciting time for both CBC/Radio-Canada and Canadians alike, so we are pleased to have the support of a major industry leader to help make the experience the very best it can be.”

“Visa’s “Go World” campaign is about celebrating the success of our athletes and the passion Canadians feel for the Games,” said Brenda Woods, Head of Marketing, Visa Canada. “We are pleased to work with CBC/Radio-Canada to bring the excitement of Go World home to Canadians during the Sochi 2014 Olympic Winter Games.”

CBC/Radio-Canada is the place to be as we count down to Sochi 2014. With coverage across all platforms – including TV, radio, online and mobile – Canadians can connect with the biggest stories and the latest content whenever and wherever they want it. Through world-class storytelling and the best performance coverage available, CBC/Radio-Canada will introduce viewers to Canadian athletes poised to take on the world in 2014.

Canadians can engage with CBC leading up to and throughout the Sochi 2014 Olympic Winter Games online in English at cbc.ca/olympics as well as on Twitter@cbcolympics (#cbcolympics) and at facebook.com/cbcolympics and in French at radio-canada.ca/olympiques and on Twitter at @RC_Sports (#RColympiques) and on Facebook atfacebook.com/radiocanada.sports.

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